Also for podiatrists: your own hours on the platform

Last but not least, this series has spoken to you as a referrer and the platform has a second door for the profession itself. You can benefit from private hours thanks to Support Network, from a few select hours visiting clients at their homes and work to a self-created caseload, options are available within reasonable limits, and the agreements, invoicing and client acquisition are handled by Support Network.

In seven short pieces, this campaign has made podiatry's argument like the library's: the daily foot routine of briefed hands, the attendance that makes surveillance intervals go, the watch-list that supersedes the alarm neuropathy removed, the footwear discipline delivered at the bedroom chair, the decline the chair sees first, the one-pager that carries it all, and the three habits of the peripheral clinician.

This is the last article, the campaign's action conclusion, what the podiatrist actually does, when the patient is in need, when the schedule allows the two minutes, and why those two minutes are valuable.

The role, at podiatry's true scale

The division of labour in the library is carried to the utmost limit of honesty here. The podiatrist provides recognition and the pointer, the first sighting of the chair, the naming sentence, the questions for the task, the one page guide and the two sentence flags that are given to the GP and the team. The patient and family choose: the search by suburb, availability and experience, the profiles, the meet and greet, the decision, the verification, the screening, the agreements, the transparent rates within limits and the invoicing, it is all theirs. And the system, working as it did, rewarded podiatry with all that this campaign outlined: the routine, the reports coming in, the appointments made, the feet not dying in between.

The two-minute pathway

The connection in the chair is: three sentences and a page.

The naming: a lot of my patients have somebody arrive a few mornings a week and for your feet, it's really protective.

The secret: your family can see workers around them this week on Support Network, talk to one or two before making a decision, and it's easier than it sounds.

The rider: whoever you select, I will give you a page for him, the routine, what to look out for and my number.

Two minutes and the campaign is underway, the daily surveillance, the same day calls and the standing transport, the early flags.

The arithmetic, at stake level

The counterfactuals in this library are at their starkest in this profession: for the high-risk caseload, the difference between the feet that are surveilled and those that are not is in the number of ulcers, the number of admissions, the number of amputations, and years have been documented in the literature showing how much of those numbers is preventable by precisely the unglamorous daily disciplines this campaign briefs. Two minutes of chair time and a one page template are not proportionate to those stakes, they're just all the profession's schedule can offer, and the campaign's design celebrates that constraint, the smallest referral machinery in the library, attached to some of its largest preventable harms.

How this plays out in practice

Run one campaign for two years, as one patient's two years. The one-pager is on the fridge for article six, the pointer is for the widower of article five, his daughter searches during that week and that's how the arrangement begins. The pattern of articles one and two are played every day, the pattern of articles three and four are played at the heel lesion in month four of year one and at the footwear change in the fall of year two. The podiatrist's contribution to the total beyond normal appointments: three sentences, one page, two flags, and maybe 10 minutes. This file's counterfactual, given this history and this foot type: ulcer discovered at the appointed time, several weeks old. It was never re-written.

Next steps

Select the highest risk unsupported patient on this week's list and take the two minutes: name, point, promise, the page. The feet shall store the result for years.