Warm Referrals That Actually Connect

  • 9 mins read
Warm Referrals That Actually Connect
  • 9 mins read

Warm Referrals That Actually Connect

Make a referral a confirmed connection with consent, context and a closed loop.

The professional can come up with the ideal service, make the referral and find out weeks later the person never connected.

The referral system is frequently based on the number of referrals sent, not received. Pathways can get derailed because people are unsure who to contact, the contacts aren't available, they don't have the necessary documents or are nervous about the initial contact.

Why this matters for community service professionals

Community service workers are frequently the ones who are required to make a referral, program or resource a reality in the real world. The technical aspect is only one of the practical factors, and the others, communication, access, timing, trust and follow-through, make the difference between a technically suitable option and a useful one. The person-led approach brings these to light, and ensures that “connecting” is achieved as a result, rather than as something that needs to be counted.

What better coordination looks like

A warm referral is not a forwarded form, it's a short process. It confirms consent, prepares both parties, aids first connection and verifies whether the service actually started.

Agree on the goal

Discuss with the person what they are looking for from the referral and how they would like to be contacted.

Transfer useful context

Provide the essential information, access needs and urgency where appropriate, with consent, and ensure the receiving service can take the request into account.

Close the loop

Make a follow-up appointment to find out if contact has been made, if the choice is appropriate and what will happen next.

Make the change last

A helpful change has to be specific enough to practise and small enough to review. Decide who will take the first step and where the decision will be documented and when the person will be asked if the decision was of benefit. Where the approach is reliant on multiple services, check each party's role individually, rather than take an agreement at a meeting to be operational at a later time. Keep what works, change what doesn't, and eliminate the temporary elements that are no longer needed to accomplish the desired goal.

Questions for the next review

What would “agree on the goal” look like from the person's point of view?

Which is assumed and which is still pending?

What is the observable change that will indicate to the person and team that this is having an impact?

Keep the boundary clear

Avoid disseminating information without a lawful basis or clear consent as appropriate. A warm referral is about connecting, not about eligibility, capacity or acceptance.

A practical example

A community worker referred a person on to a social group, but also made an introduction by text, as the person preferred, and checked transport. The person attended the first session, rather than facing a voicemail they could not return.

About the Author

Michelle Flynn

Michelle Flynn

Head of Marketing & Innovation | Building Australia’s Connected Care Ecosystem | Support Network

Seasoned marketing and innovation leader with two decades of experience turning complex service organisations into growth engines. Currently Head of Marketing & Innovation at Support Network, where I am building Australia’s most connected disability and aged care ecosystem.
I lead the growth of Support Network’s national Partnership Program — a free, Australia-wide collaboration network that already connects trusted providers, Support Coordinators, plan managers, allied health and community organisations so that when the right opportunity arises, we know exactly who to call. [Read more]

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